Audience
High Quality. High Density.
VSG doesn't sell general-tech reach. Every channel below is built for one market — vertical software and vertical AI — which is why a 3,000-view episode outperforms a 300,000-view general tech show for the companies selling into this space.
Trailing twelve months
Aggregate reach
- 2.1M+
- Impressions & views (LTM)
- Across podcast, newsletter, X and LinkedIn
- 66K
- Direct followers & subscribers
- Owned audience across every channel
- 225K
- LinkedIn members reached (LTM)
- Founder, C-suite and investor heavy
- 100%
- Vertical software & AI focus
- No general-tech filler audience
Aggregate figures are the sum of reported views and impressions across YouTube (200K), the Linear Newsletter (606K), X (1.3M) and LinkedIn (600K) over the last twelve months.
Channel by channel
Where the audience lives
| Channel | Owned audience | Reach (LTM) |
|---|---|---|
| VERTICALS Podcast (YouTube)Long-form interviews with vertical software and vertical AI operators. | 8,000 subscribers | 200K views LTM · ~3,000 avg views / episode |
| The Linear NewsletterLuke Sophinos' written analysis on building and investing in vertical software. | 15,000 subscribers | 606K views LTM |
| The Verticalist NewsletterNic Poulos' Substack on vertical software and vertical AI investing. | 6,000+ Substack subscribers | 50 sends in 2027 |
| LinkedIn — Nic PoulosEvery Verticalist send is amplified to Nic's LinkedIn audience of founders and investors. | 15,000+ followers | Investor-heavy distribution |
| X — @LukeSophinosDaily vertical SaaS commentary; every sponsor package is amplified here. | 36,000 followers | 1.3M impressions LTM |
| LinkedIn — Luke SophinosHighest-intent surface for reaching CEOs, C-suite and VPs. | 7,000 followers | 600K impressions · 225K members reached LTM |
| Content HubCase studies and research that keep compounding after publish day. | Evergreen library | 2,000 views / month |
| VSG Founder SlackPrivate channel where every episode, newsletter and workshop is shared. | 120+ founders & CEOs | Real-time distribution |
| Total | 87,120+ owned audience | 2.7M+ impressions & views LTM |
Composition
Who you're actually reaching
Audience makeup
- Founders & CEOs of vertical software and vertical AI companies
- C-suite and VP-level operators (revenue, product, engineering)
- Venture, growth equity and private equity investors
- Corp dev and strategic acquirers active in vertical markets
Why the quality holds
The audience is built off Luke Sophinos' operating and investing work in vertical software, not paid growth. There's no giveaway traffic, no bought subscribers and no engagement-farm followers — which is why the LinkedIn surface alone reached 225,000 members in the last twelve months with a 7,000-follower base.
For sponsors, this means CAC on the qualified end of the funnel, not top-of-funnel impressions you have to filter afterwards.
First come, first served
Be the brand seen by vertical heroes.
For one entire year.
January 1 – December 31, 2027. Allocated in signing order — pick the package you want, or talk it through with Luke first.
Or review the audience metrics first.