2027 Non-Conference Sponsorships
The largest community in Vertical Software & Vertical AI.
VerticalSaaSGroup.com is where the founders, operators and investors building vertical software and vertical AI actually pay attention. Limited partner slots for 2027 across the podcast, newsletters, workshops, research report and content hub. January 1 to December 31 — allocated first come, first served.
- 2.1M+
- Impressions & views (LTM)
- 66K
- Direct followers & subscribers
- 225K
- LinkedIn members reached (LTM)
- 100%
- Vertical software & AI focus
Trusted by founders & CEOs from
What VSG is
One market. Five surfaces. Zero wasted reach.
A community plus a media machine
Podcast, newsletter, live workshops, original research and an evergreen content library — all built for one market: companies selling software and AI into specific industries.
Why sponsors win here
No general-tech spillover. Every impression is a vertical software founder, C-suite operator, or an investor writing checks into the category. Small numbers, extreme density.
Who's in the room
- Founders & CEOs of vertical software and vertical AI companies
- C-suite and VP-level operators (revenue, product, engineering)
- Venture, growth equity and private equity investors
- Corp dev and strategic acquirers active in vertical markets
Audience
Aggregate reach, trailing twelve months.
Every channel points at the same audience, which is why a 3,000-view episode outperforms a 300,000-view general tech show for companies selling into this space.
VERTICALS Podcast (YouTube)
8,000 subscribers
200K views LTM · ~3,000 avg views / episode
The Linear Newsletter
15,000 subscribers
606K views LTM
The Verticalist Newsletter
6,000+ Substack subscribers
50 sends in 2027
LinkedIn — Nic Poulos
15,000+ followers
Investor-heavy distribution
X — @LukeSophinos
36,000 followers
1.3M impressions LTM
LinkedIn — Luke Sophinos
7,000 followers
600K impressions · 225K members reached LTM
Content Hub
Evergreen library
2,000 views / month
VSG Founder Slack
120+ founders & CEOs
Real-time distribution
Platforms
Everything available in 2027.
Aggregate inventory across the six non-conference platforms. Each package draws from these pools for the full calendar year.
01
50 episodes in 2027
VERTICALS Podcast
The flagship show for vertical software and vertical AI. Recent guests include Ilir Sela (Slice), Sam Youssef (Valsoft), Michael Saltzman (EvolutionIQ), David Haber (a16z), Nikhil Basu Trivedi and more. Every episode ships to YouTube, is clipped across X and LinkedIn, and drives readers back to the VSG content hub.
- 60-second commercials50
- Presented-by visuals50
- Supported-by logos250
02
100 sends in 2027
The Linear Newsletter
Written analysis for 15,000 vertical software founders, operators and investors. The single highest-engagement asset in the VSG portfolio.
- Banner ads100
- Sponsored content pieces12
03
50 sends in 2027
The Verticalist Newsletter
Nic Poulos' Substack for vertical software and vertical AI investors and founders, with 6,000+ subscribers and amplification to his 15,000+ LinkedIn following. Banner placement here is tied to the podcast commercial that week.
- Banner ads50
04
10 workshops in 2027
VSG Workshops
Live, tactical sessions where operators work through real problems. Smaller rooms, far higher intent, and full recordings that live on afterwards.
- 60-second commercials10
- Presented-by visuals10
- Supported-by logos50
05
New for 2027
Mid-Year Research Report
Our first proprietary state-of-vertical-software report: original benchmark data from the VSG network, published mid-year and promoted for the rest of the year.
- Presented by1
- Supported by — gold2
- Supported by — silver3
- Supported by — bronze4
06
Always-on
Content Hub
The evergreen VSG library of case studies, teardowns and research. Traffic compounds, so placement here keeps working long after a campaign ends.
- Rotating bannerFlexible
Amplification
Included with every package
Social amplification isn't sold as inventory — it's the default
Every episode, newsletter, workshop and report is promoted across @LukeSophinos on X (36K followers, 1.3M impressions LTM), Luke Sophinos on LinkedIn (600K impressions and 225K members reached LTM) and the VSG Founder Slack (120+ founders & CEOs). Sponsors ride along on all of it. We don't count posts as placements or invoice for them — it's simply how VSG distributes work.
Packages
Four tiers. Limited slots per tier. One calendar year.
12-month commitments, January 1 – December 31, 2027, billed monthly. Higher tiers get more inventory and exclusivity — and every slot is claimed in signing order.
Category Owner
$15,000
per month · 12-month term
One company per year. The largest share of every platform: 9 podcast episodes, 22 Linear banners, 2 fully owned workshops plus a co-host seat on all ten, presented by on the research report, and your logo on every episode we publish. January 1 – December 31, 2027.
Select this package →2 slotsAlways-On Partner
$9,250
per month · 12-month term
Heavy, continuous presence across the podcast, both newsletters and the workshops — 5 owned episodes, 10 Linear banners, 2 fully owned workshops and gold supporter on the research report. January 1 – December 31, 2027.
Select this package →3 slotsContent Partner
$5,250
per month · 12-month term
Built around narrative: a co-written newsletter piece, 3 owned podcast episodes, 6 Linear banners, silver supporter on the research report and supported-by logo presence on workshops. January 1 – December 31, 2027.
Select this package →4 slotsVisibility Partner
$2,250
per month · 12-month term
The entry point. One owned podcast episode, 2 Linear banners, 1 Verticalist banner, bronze supporter on the research report and workshop logo presence for the full 2027 calendar year. January 1 – December 31, 2027.
Select this package →Limited slots per tier
Claimed in signing order · January 1 – December 31, 2027
How slots are allocated
First come, first served
Slots are claimed in the order they're signed. There is no waitlist and no bidding.
Each tier has limited slots. When a tier fills, it's gone for the year. Your tier also sets your place in line for 2027 conference sponsorships: each partner gets 5 days to pick before we move to the next one, and whatever is left opens up to everyone else after that.
First come, first served
Be the brand seen by vertical heroes.
For one entire year.
January 1 – December 31, 2027. Allocated in signing order — pick the package you want, or talk it through with Luke first.
Or review the audience metrics first.